on the "ya, so what" front is a good idea, lackluster conclusion by the ever-fab Kelefa. he writes about bad singing in hip hop as if amatuer vocals were something new to pop music. the observation is apt - a lot of hip hop is being made with totally offkey choruses, but i'm of the opinion that this might be bc hip hop has radically shifted gears to cross over to more r n' b texture/beats and radioslick choruses, thus rappers have to sing more than they did in the past. example: nelly would be nothing if not for his weird little melodic transitions over crunky keys. i blame it all on pharell and yes, as k points out, kayne west.